“Be your own Shakespeare,” is what I heard as I drove back to work a little while ago. “What does that mean?” I thought. Well, the announcer told me. If we were to look at our work and life as though we were Shakespeare writing our own life’s play we would do things like:
• Having the right characters as a part of our play
• Delivering our role with excellence
• Knowing that life can be poetic and beautiful
• That even tragedy can have meaning
• That what we do will last long after our life when it’s meaningful
• Understanding the world around us
• Finding adventure at every turn
The announcer went on to talk about the simple act of buying a battery the other day. He went into the store and the clerk came out from behind the register to help him, she looked him in the eyes, volunteered to help him find the product, and then in one small but meaningful gesture asked if she could put the battery into the product he brought in. That, my friends, is customer service. That is an action of excellence.
As Shakespeare once wrote, “Love all, trust a few, do wrong to none.”
When you write your script tomorrow what will it be like? St. Paul said, “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.” (Colossians 3:23-24) What powerful thoughts for us to live by.
You can read more about the nexus of marketing and Shakespeare by going to http://www.wecreatenyc.com/what-can-marketing-learn-from-shakespeare/
Happy Birthday, William – April 23, 1564.