Iconic, unique, American, comfy, wearable – these are words that describe something that I will wear with great pride today – blue jeans. On May 20, 1873 in the urbane and beautiful city of San Francisco, businessman Levi Strauss and a less remembered tailor, Jacob Davis, were given a patent to create work pants reinforced with metal rivets – blue jeans were born.
This entrepreneur, born Loeb Strauss from Bavaria immigrated to New York City with his family in 1847. By 1850 he changed his name to Levi and work with his family in a dry goods business. Like many young men of his era, Levi went west to seek his fortune during the halcyon days of the Gold Rush. Thank you, Levi, we are all indebted to you for this marvelous concoction of cotton and artistry.
Tap your creativity and your drive today. Inside you there is a Levi – think from the seat of your pants. What is your hope – your dream. It may not make you rich but it could enrich you and others. It may involve some risk – take it. Just think, a simple rivet at the stress points of pants made these work pants almost symbolic of America. Let others benefit from your dream – this is the quality of a good life story.
Think different – be different. Jesus said, “Being a child of Abraham is neither here nor there—children of Abraham are a dime a dozen. God can make children from stones if he wants. What counts is your life. Is it green and blossoming? Because if it’s deadwood, it goes on the fire.” The crowd asked him, “Then what are we supposed to do?” “If you have two coats, give one away,” he said. “Do the same with your food.” Tax men also came to be baptized and said, “Teacher, what should we do?” He told them, “No more extortion—collect only what is required by law.” Soldiers asked him, “And what should we do?” He told them, “No shakedowns, no blackmail—and be content with your rations.” (Luke 3 the Message)
Vol 4 #46